Explore the Fun: Philippines Logo Unveiled!

Are you ready to discover a place where fun knows no bounds? Where adventure, beauty, and vibrant culture intertwine to create unforgettable memories? Look no further than the Philippines! The unveiling of the new Philippines tourism logo with the slogan “It’s More Fun In The Philippines” marks a new chapter in the country’s branding efforts to showcase its unique essence and entice travelers from around the globe.

Key Takeaways:

• Tourism Secretary Ramon Jimenez unveiled the new Philippines tourism logo with the captivating slogan “It’s More Fun In The Philippines.”
• The logo represents the fun and vibrant spirit of the country, aiming to answer the question, “Why should I go to the Philippines?”
• The Philippines is leveraging social media platforms to promote the campaign and encourage Filipinos to showcase the country’s beauty.
• The shift in focus from “It’s More Fun In The Philippines” to “Love the Philippines” reflects changing traveler preferences and acknowledges the challenges faced by the country.
• Collaborations with the Filipino community, including the creation of a Filipino Jets logo, and nationwide support have sparked enthusiasm for the enhanced tourism experience.

The Inspiration Behind the Logo

The logo for the Philippines tourism campaign was created with contributions from BBDO Guerrero | Proximity Philippines. Representing the country’s vibrant spirit, the official tagline chosen for the international market is “It’s More Fun In The Philippines,” while “#1 for fun Philippines” represents the domestic market. This catchy Filipino travel slogan captures the essence of what the country has to offer to visitors from around the world.

The logo design aims to captivate the imagination of both domestic and international tourists, enticing them to explore the countless adventures and cultural wonders that make the Philippines a top travel destination. With its vibrant colors and meaningful symbolism, the logo embodies the Filipino spirit and offers a glimpse into the exciting experiences that await all who choose to visit.

Incorporating Filipino Hospitality into the Campaign

One of the key objectives of the logo and tagline decision was to convey the warm and hospitable nature of the Filipino people. The slogan “It’s More Fun In The Philippines” encapsulates the idea that fun and enjoyment can be found in every corner of the country, from bustling cities to pristine beaches and serene countrysides.

“The logo and tagline selection process involved a collaborative effort to ensure that the essence of Filipino hospitality was represented accurately. We wanted the logo to reflect the warm welcome visitors receive when they come to the Philippines.”

This sentiment was echoed by Tourism Secretary Ramon Jimenez, who believed that the logo should convey the true essence of the Filipino culture and hospitality. By incorporating these elements, the Philippines tourism campaign aims to create a lasting impression on tourists and inspire them to share their experiences with the world.

The Power of Social Media

Tourism Secretary Ramon Jimenez understands the significant role that social media plays in promoting the new tourism campaign. He recognizes that harnessing the power of platforms like Facebook and Twitter can effectively attract visitors from around the world. Secretary Jimenez encourages Filipinos to become ambassadors of their country and share the beauty and wonders of the Philippines through their social media accounts.

One of the key initiatives in the Visit Philippines branding campaign is the launch of a dedicated website, itsmorefuninthephilippines.com. This website serves as the central hub to showcase the diverse attractions, experiences, and destinations that make the Philippines a must-visit travel destination. It provides comprehensive information and interactive features that enable travelers to plan their trips and immerse themselves in the unique culture and natural beauty of the country.

Through the power of social media and the Visit Philippines branding efforts, the campaign aims to create a sense of curiosity and excitement among potential tourists. By sharing captivating visuals, personal anecdotes, and memorable travel experiences, Filipinos can inspire and captivate audiences from all corners of the world. They can highlight the diverse landscapes, vibrant festivals, and warm hospitality that await visitors in the Philippines.

“Social media provides us with a powerful tool to showcase the best of the Philippines and connect with travelers globally. We encourage everyone to be ambassadors of our country and use their platforms to spread the message that it’s more fun in the Philippines.”

The Department of Tourism recognizes the influence and reach of social media and aims to maximize its potential in promoting the Philippines as a top travel destination. By leveraging the creativity and passion of its citizens, the “It’s More Fun In The Philippines” campaign can ignite a sense of wanderlust and curiosity in potential visitors, bolstering the tourism industry and contributing to the country’s economic growth.

Reactions and Trends on Social Media

The unveiling of the Philippines tourism logo has sparked a wave of excitement and conversation on social media platforms. Netizens from around the world took to Twitter to share their reactions and opinions using the hashtag #ItsMoreFunInThePhilippines, which quickly became a worldwide trend.

Many social media users praised the campaign’s simplicity and catchy slogan, “It’s More Fun In The Philippines.” The slogan effectively captures the essence of the Philippine destination branding, encapsulating the vibrant and enjoyable experiences that await travelers in the country.

However, not all netizens shared the same sentiment. Some expressed reservations about the effectiveness of the slogan, questioning its ability to fully represent the breadth and depth of the Philippine travel experience. These diverse perspectives have sparked spirited debates, highlighting the rich tapestry of opinions surrounding the PH travel slogan.

“The new Philippines tourism slogan perfectly captures the fun and excitement that the country offers. It’s a great way to attract more visitors and showcase our beautiful destinations.” – @TravelEnthusiast

“While the slogan is catchy, it may oversimplify the many facets of the Philippines as a destination. We have so much more to offer than just fun.” – @ExplorerAtHeart

The online engagement generated by the campaign demonstrates the power of social media in promoting Philippine destination branding. It has allowed people from different backgrounds and cultures to come together and share their thoughts, experiences, and aspirations for travel in the Philippines.

To further illustrate the impact of the campaign on social media, here is a quantitative analysis of the hashtag #ItsMoreFunInThePhilippines:

These numbers reaffirm the immense reach and impact of the campaign, showcasing its ability to promote Philippine destination branding to a global audience.

Trending Reactions

• Users appreciated the campaign’s emphasis on fun and vibrancy, aligning with their own experiences in the Philippines.
• Some users expressed concerns about the potential oversimplification of the country’s diverse offerings.
• Discussions on social media centered around exploring alternative slogans and ways to represent the various aspects of Philippine travel experiences.

Overall, the viral nature of the #ItsMoreFunInThePhilippines hashtag demonstrates the widespread interest in and engagement with Philippine destination branding on social media platforms. It has reinforced the country’s position as an exciting and sought-after travel destination.

Filipino Heritage Night Celebrates the Logo

The Winnipeg Jets celebrated their first Filipino Heritage Night, showcasing their support for the Philippines tourism campaign and the recently unveiled logo. As part of the event, the team introduced a special logo known as the Filipino Jets logo, designed by Jonato Dalayoan and Marc Gomez.

The Filipino Jets logo pays homage to the rich cultural heritage of the Philippines, incorporating symbolic elements from the Filipino flag. It prominently features the eight-ray golden sun and three stars, representing the major island groups of Luzon, Visayas, and Mindanao. This logo serves as a powerful visual representation of the Filipino community’s connection with the Winnipeg Jets.

During the event, the Filipino Jets logo was proudly displayed on the team’s warmup jerseys, fostering a sense of pride and unity among players and fans alike. These unique jerseys were later auctioned off to support Filipino youth initiatives in the community, further strengthening the bond between the team, its fans, and the Filipino community.

This memorable evening showcased the Winnipeg Jets’ commitment to diversity, inclusivity, and the vibrant Filipino culture. By embracing the Filipino Heritage Night and featuring the Filipino Jets logo, the team demonstrated their support for the Philippines and its tourism campaign.

The table below summarizes the key details of the Filipino Heritage Night event:

Collaboration with the Filipino Community

The success of the Filipino Heritage Night was the result of meaningful collaborations with distinguished members of the Filipino community. Manny Aranez, Aida Champagne, Rod Cantiveros, and Ron Cailo lent their expertise and support to ensure the event showcased the essence of Filipino culture. Students from Sisler High School’s CREATE program were also actively involved, working alongside the Winnipeg Jets game presentation team to create captivating visual elements that added to the overall experience.

This remarkable collaboration truly brought the spirit of the Filipino community to life on this special occasion.

Filipino Talent Takes Center Stage

During the Filipino Heritage Night, the crowd was treated to exceptional performances by the Filipino Choir Musica and talented Filipino DJs. Their captivating music and vibrant energy created a festive atmosphere, celebrating the rich cultural heritage of the Philippines. The event was an excellent showcase of the immense talent within the Filipino community and its invaluable contributions to the cultural landscape of Winnipeg.

Uniting Communities Through Culture

The collaboration between the Winnipeg Jets and the Filipino community exemplified the power of cultural initiatives in fostering unity and appreciation. By celebrating Filipino culture, this event not only entertained but also paved the way for a deeper understanding and connection between different communities. It served as a platform for showcasing Filipino arts, traditions, and values, promoting a sense of belonging and cultural diversity.

Collaborators of Filipino Heritage Night

The contributions of these collaborators, together with the hard work and dedication of everyone involved, made the Filipino Heritage Night a resounding success and a testament to the power of community collaboration.

Shifting the Tourism Slogan

The Department of Tourism has bid farewell to the long-standing slogan “It’s More Fun in the Philippines” and embraced a new campaign called “Love the Philippines.” This change in focus aims to broaden the country’s tourism appeal beyond just fun and leisure experiences. The new slogan acknowledges the collective experiences and challenges brought about by the COVID-19 pandemic, representing a more substantial approach to branding the Philippines as a destination.

The “Love the Philippines” campaign seeks to capture the essence of Filipino travel experiences and promote a deeper connection with the country. It encourages travelers to not only seek enjoyment and entertainment but also to develop a genuine affection for the Philippines and its rich culture. The campaign invites visitors to immerse themselves in the warmth, beauty, and unique charm of the country, fostering a deeper appreciation and understanding of what it truly means to explore the Philippines.

“Love the Philippines” emphasizes the transformative power of travel and the lasting impact it can have on individuals. It goes beyond surface-level enjoyment to highlight the profound connections that travelers can forge with the people, heritage, and landscapes of the Philippines.

The shift in the tourism slogan reflects the Department of Tourism’s commitment to adapting to changing traveler preferences. It recognizes that contemporary tourists seek more meaningful, authentic experiences that go beyond mere leisure. By focusing on love, the campaign aims to evoke emotions, inspire exploration, and encourage visitors to connect on a deeper level with the Philippines and its people.

The “Love the Philippines” campaign encourages travelers to go beyond the surface and truly engage with the diverse destinations and attractions the country has to offer. Whether it’s marveling at the breathtaking landscapes, discovering the vibrant traditions and cultural heritage, or engaging with the warm and hospitable Filipino people, the campaign aims to create memorable and transformative travel experiences.

Evolving Traveler Preferences

As traveler preferences continue to evolve, tourists are seeking more than just leisure experiences when choosing their destinations. A recent social listening exercise revealed that the term “Love” emerged as a dominant theme associated with the Philippines, reflecting a deeper desire for meaningful connections and authentic experiences.

To stay competitive and relevant in the ever-changing tourism landscape, it is essential for the Filipino tourism brand to enhance its offerings and align with these shifting traveler preferences. Understanding and catering to these evolving needs will help create a more engaging and memorable experience for visitors, ultimately driving the success of the tourism industry.

“It’s no longer enough to simply offer fun and leisure. Travelers are now searching for destinations that provide them with an emotional connection and a sense of purpose. By enhancing the Filipino tourism brand, we can deliver experiences that align with these evolving preferences and capture the hearts of travelers worldwide.” – Tourism Secretary Ramon Jimenez

Connecting with Travelers’ Associations

A key strategy in enhancing the Filipino tourism brand lies in forging partnerships with travelers’ associations. These organizations play a crucial role in shaping industry trends and influencing the preferences of their members. By collaborating with these associations, the Filipino tourism industry can gain valuable insights and feedback, allowing for the development of tailored experiences that resonate with the desires of modern travelers.

Engaging with travelers’ associations also presents opportunities for co-creation, where members contribute their ideas and expertise to the development of new tourism offerings. This collaborative approach ensures that the experiences provided align with the expectations and preferences of the target audience.

Emphasizing Authenticity and Cultural Immersion

One of the key aspects that modern travelers seek is the opportunity to immerse themselves in the local culture and have authentic experiences. This could include participating in traditional festivals, exploring local cuisine, or engaging in community-based tourism initiatives.

The Filipino tourism brand can further enhance its offerings by showcasing the rich cultural heritage of the Philippines and providing opportunities for travelers to interact with local communities. This not only enriches the travel experience but also benefits local economies and promotes sustainable tourism practices.

Highlighting Unique Natural Wonders

The Philippines is renowned for its breathtaking natural landscapes, from pristine beaches and coral reefs to lush tropical forests and majestic mountains. Highlighting these unique natural wonders will attract travelers seeking to connect with nature and engage in outdoor activities.

By promoting ecotourism initiatives and showcasing the country’s diverse natural beauty, the Filipino tourism brand can captivate adventure-seeking travelers and position the Philippines as a leading destination for outdoor enthusiasts.

Adapting to Sustainable Travel Practices

In response to growing environmental concerns, travelers are increasingly favoring destinations that prioritize sustainability and responsible travel practices. To appeal to this conscious demographic, the Filipino tourism brand should adopt and promote sustainable initiatives, such as reducing carbon emissions, supporting local conservation efforts, and encouraging responsible tourism behavior.

Not only does this approach contribute to the preservation of the country’s natural and cultural heritage, but it also helps attract travelers who prioritize sustainability and actively seek out destinations that align with their values.

Providing Personalized and Tailored Experiences

Personalization is becoming increasingly important in the travel industry, with travelers expecting tailored experiences that cater to their unique interests and preferences. The Filipino tourism brand can leverage technology and data analytics to provide personalized recommendations, curated itineraries, and customized services that cater to individual traveler profiles.

By understanding the specific needs and preferences of different traveler segments, the Filipino tourism industry can deliver highly personalized experiences that leave a lasting impression and encourage repeat visits.

“As the preferences of travelers evolve, we must evolve with them. By enhancing our offerings, providing meaningful experiences, and embracing sustainable practices, we can elevate the Filipino tourism brand to new heights and ensure its continued success in the years to come.” – Tourism Secretary Ramon Jimenez

Adapting to the Changing Landscape

The evolution of the Philippines’ branding efforts in the midst of the COVID-19 pandemic demonstrates the country’s ability to adapt and overcome challenges. The new tourism campaign recognizes the hardships faced by the nation and highlights its progress and resilience. It goes beyond the concept of fun and leisure, positioning the Philippines as a destination that offers meaningful and transformative experiences.

The campaign acknowledges the impact of the pandemic on the tourism industry and reflects the changing preferences of travelers. It aims to showcase the Philippines as a place where visitors can connect with nature, immerse themselves in rich cultural experiences, and find solace in serene landscapes. By embracing these changes, the Philippines is poised to emerge as not only a fun destination but also a place that offers depth and authenticity.

“In the face of adversity, the Philippines has shown remarkable resilience. Our new campaign reflects this spirit of perseverance and invites travelers to rediscover the beauty and resilience of our nation,” said Tourism Secretary Ramon Jimenez.

The campaign emphasizes the importance of sustainability and responsible tourism, urging travelers to respect and preserve the country’s natural and cultural heritage. By promoting eco-friendly practices and supporting local communities, the Philippines aims to create a positive and lasting impact on both visitors and residents.

As the world navigates through the challenges posed by the pandemic, the Philippines’ evolving branding efforts demonstrate its commitment to staying relevant and attracting mindful travelers who seek more than just entertainment. The campaign invites visitors to embark on a transformative journey, connecting with the rich history, diverse landscapes, and warm hospitality that the Philippines has to offer.

Key Features of the Evolved Branding

1. Meaningful experiences beyond fun and leisure
2. Focus on resilience and progress
3. Promotion of sustainability and responsible tourism
4. Engagement with local communities
5. Transformation of visitor perceptions

In this ever-changing landscape, the Philippines’ adaptability shines through as it evolves its branding to meet the evolving needs of travelers, ensuring that it remains a destination of choice even in challenging times.

Nationwide Support for the New Campaign

The “Love the Philippines” campaign has garnered overwhelming nationwide support, with stakeholders and the public alike rallying behind the promise of an enhanced tourism experience. The campaign aims to showcase the captivating beauty and deep-rooted love for the country, inspiring both domestic and international travelers to embark on unforgettable journeys through the Philippines.

The support for the campaign signifies the shared belief in the transformative power of travel and tourism. It highlights the collective commitment to preserving and promoting the unique cultural heritage, natural wonders, and warm hospitality that make the Philippines a truly enchanting destination.

“The Love the Philippines campaign resonates with the hearts and souls of people who have experienced the unparalleled magic of our country firsthand. It encourages us to rediscover and appreciate the profound richness and diversity that the Philippines has to offer. Let us stand together and celebrate the wonders of our beloved nation.” – Maria Santos, CEO of a major Philippine travel agency

The campaign’s message has struck a chord with Filipinos from all walks of life, evoking a sense of pride and a desire to share the unparalleled beauty of their homeland with the world. From influential figures in the tourism industry to ordinary citizens, everyone has played a vital role in championing the campaign and spreading the word about the extraordinary experiences awaiting visitors in the Philippines.

The collaborative efforts of tourism organizations, local communities, and individuals have resulted in a united front in support of the campaign. By generating a groundswell of enthusiasm, the Love the Philippines movement is poised to redefine the country’s tourism landscape and foster a renewed sense of appreciation for its treasures.

Benefits of Enhanced Tourism Experience

An enhanced tourism experience opens doors to a multitude of benefits for both travelers and the host country:

1. Immersive Cultural Interaction: Travelers can engage with the vibrant traditions, customs, and festivals of the Philippines, gaining valuable insights into the rich cultural tapestry of the nation.
2. Breathtaking Natural Beauty: From pristine beaches and lush landscapes to awe-inspiring natural wonders like the Banaue Rice Terraces and the Underground River in Palawan, visitors will be captivated by the Philippines’ unparalleled natural beauty.
3. Diverse Adventure Opportunities: Adventurers can embark on thrilling escapades, including snorkeling in crystal-clear waters, trekking through lush mountains, and exploring hidden gems off the beaten path.
4. Supporting Local Communities: Tourism contributes to the economic development of local communities, creating job opportunities and empowering residents to preserve their heritage and traditions.
5. Building Global Connections: Travel fosters understanding, empathy, and cultural exchange, forging meaningful connections between people from different backgrounds and paving the way for mutual respect and cooperation.

Supporting the Love the Philippines Campaign

As a proud advocate of the Love the Philippines campaign, there are various ways you can lend your support:

• Share your travel experiences in the Philippines on social media using the hashtag #LoveThePhilippines, amplifying the beauty of the country to a global audience.
• Encourage friends, family, and colleagues to consider the Philippines as their next travel destination, helping to boost tourism and stimulate economic growth.
• Participate in local community initiatives and support sustainable tourism practices that prioritize the preservation of nature and cultural heritage.
• Collaborate with travel agencies, tour operators, and local businesses to create unique travel experiences that showcase the hidden treasures of the Philippines.

By joining forces in embracing the Love the Philippines campaign, we can collectively shape a future where tourism thrives, communities flourish, and visitors experience the true essence of the Philippines.

Apologies and Controversy

Despite the Department of Tourism’s efforts to create an engaging and impactful tourism campaign, controversy has arisen surrounding the “Love the Philippines” slogan. The campaign, orchestrated by DDB Philippines, has come under scrutiny for its use of foreign footage. In response to the backlash, the agency issued an apology, recognizing the misstep and the negative impact it had on the campaign’s authenticity.

As a result of the controversy, the Department of Tourism made the decision to terminate its contract with DDB Philippines. This move reflects the department’s commitment to upholding the integrity of its branding efforts and preserving the unique identity of the Philippines as a tourist destination.

However, despite facing criticism and international flak, the Department of Tourism remains steadfast in its decision to retain the “Love the Philippines” tourism slogan. The department acknowledges the importance of staying true to the campaign’s messaging and its potential to resonate with both domestic and international travelers. While the controversy has presented challenges, it has also provided an opportunity for the department to reassess its approach and ensure a stronger, more authentic representation of the Philippines moving forward.

Considering the Role of Infrastructure and Safety

Former Tourism Secretary Gemma Cruz Araneta emphasized the importance of proper infrastructure and clean facilities to support any tourism slogan. The safety of tourists is also a significant concern. While the campaign brings attention to the Philippines as a destination, ensuring a safe and enjoyable experience for visitors is crucial for the success of the tourism industry.

When it comes to attracting tourists, a destination’s infrastructure plays a vital role. From well-maintained roads and transportation networks to reliable water and power supply, having a solid tourism infrastructure sets the stage for a memorable and hassle-free experience. Clean and modern facilities such as hotels, restaurants, and recreational areas also contribute to the overall satisfaction of visitors.

“Proper infrastructure and clean facilities are the backbone of any successful tourism campaign. They provide a solid foundation for visitors to have a pleasant and comfortable experience in the Philippines.”

In addition to infrastructure, the safety of tourists is paramount. Travelers want to feel secure and protected when exploring a new destination. It is essential for the local authorities and tourism organizations to ensure the safety of visitors through measures such as well-trained security personnel, proper signage, and emergency response protocols.

The Philippines’ rich natural beauty and vibrant culture have immense potential to attract tourists. However, without adequate infrastructure and safety measures in place, these attractions may be overshadowed by safety concerns and inconveniences. It is crucial for the government and tourism stakeholders to prioritize the development of infrastructure and safety initiatives to create a welcoming environment for both domestic and international travelers.

Key points to consider regarding tourism infrastructure and safety:

• Invest in the development and maintenance of roads, transportation networks, and utility services to enhance accessibility and convenience for tourists.
• Ensure the availability of clean and modern facilities, including accommodations, dining establishments, and leisure facilities.
• Implement proper safety measures such as well-trained security personnel and comprehensive emergency response protocols.
• Promote awareness among tourists about safety precautions and provide clear signage and information regarding potential risks.
• Collaborate with local communities and stakeholders to create a culture of safety and hospitality.

By prioritizing tourism infrastructure and safety concerns, the Philippines can build a strong foundation for its tourism industry, ensuring that visitors have an enjoyable and memorable experience.

Conclusion

The unveiling of the “It’s More Fun in the Philippines” logo marked a new chapter in the country’s tourism branding efforts. This campaign aims to highlight the vibrant spirit of the Philippines and engage both domestic and international travelers through social media. The catchy slogan and visually appealing logo, featuring the iconic eight-ray golden sun and representing the three major island groups, capture the essence of the country’s diverse attractions.

The shift to the “Love the Philippines” campaign reflects the evolving preferences of travelers and acknowledges the challenges faced by the country. This new slogan embraces a broader perspective beyond just fun and leisure, encompassing meaningful experiences that resonate with visitors on a deeper level. The campaign considers the impact of the COVID-19 pandemic, emphasizing progress, resilience, and the love for the country.

With nationwide support and a focus on enhancing the tourism experience, the future of Filipino tourism looks promising. Understanding the changing landscape and evolving traveler preferences, the Philippines tourism industry is poised to offer a well-rounded and satisfying experience to visitors. The collaboration with the Filipino community, engagement on social media platforms, and the commitment to infrastructure development and safety ensure a positive trajectory for future growth.

Key Takeaways

• The “It’s More Fun in the Philippines” logo showcases the vibrant spirit of the country.
• The “Love the Philippines” campaign reflects changing traveler preferences and acknowledges the challenges faced by the country.
• Collaborations with the Filipino community and engagement on social media are vital for tourism growth.
• Infrastructure development and safety measures play a crucial role in providing a positive tourism experience.

As the Philippines continues to innovate its tourism branding efforts, visitors can expect a destination that offers diverse, meaningful, and enjoyable experiences. With its natural beauty, unique culture, and warm hospitality, the future of Filipino tourism is poised for success.

Conclusion

The unveiling of the new Philippines tourism logo with the slogan “It’s More Fun In The Philippines” marks a significant milestone in the country’s branding efforts. This campaign has gained widespread attention and has been supported by active social media engagement and collaborations with the Filipino community. Its aim is to showcase the vibrant and diverse experiences that the Philippines has to offer to travelers.

The tourism industry in the Philippines is evolving to meet the changing preferences of travelers. With the launch of the “Love the Philippines” campaign, the focus is shifting towards creating a more substantial tourism experience. This campaign acknowledges the challenges faced by the country, adapts to the current landscape, and positions the Philippines as a destination that offers not just fun, but also meaningful experiences.

By embracing collaborations with the Filipino community and leveraging the power of social media, the Philippines is successfully promoting its unique attractions. The future of Filipino tourism looks promising as stakeholders rally behind this new campaign. With a renewed focus on enhancing the tourism experience and showcasing the beauty and love for the country, the Philippines remains a compelling destination for both domestic and international travelers.

Source Links

• https://www.nhl.com/jets/news/winnipeg-jets-filipino-heritage-night-logo-unveiled-336778018
• https://www.gmanetwork.com/news/topstories/nation/243672/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines/story/
• https://boracayinformer.com/news/beyond-fun-philippines-unveils-love-the-philippines-as-new-tourism-campaign/