Ram Golf is a renowned brand in the world of golf, known for its rich history and commitment to innovation. While it may not have reached the same level of recognition as some other brands, Ram Golf has made significant contributions to the sport over the years. From its humble beginnings as a family business to its current status as a popular choice for golfers worldwide, Ram Golf has always focused on providing quality and affordable equipment for players of all levels.

With associations with over 50 PGA TOUR and LPGA Tour professionals, including the legendary Tom Watson, Ram Golf has established its credibility in the industry. The brand’s journey through history is a testament to its resilience and dedication to the game of golf.

Key Takeaways:

  • Ram Golf is a renowned brand known for its history and innovation.
  • The company has been associated with over 50 PGA TOUR and LPGA Tour professionals.
  • Ram Golf focuses on providing quality and affordable equipment for golfers of all levels.
  • The brand’s journey through history showcases its resilience and dedication to the game.
  • The reputation of Ram Golf is built on its commitment to innovation and player satisfaction.

The Early Years: From Engineering to Golf

Ram Golf’s journey began with the vision of the Hansberger brothers – Lyle, Bob, Al, and Jim. These four individuals had a passion for engineering and a desire to make their mark in the golf industry. They decided to put their skills to use by establishing the Hansberger Tool and Die Company in the bustling city of Chicago.

With their engineering expertise, the Hansbergers set out to manufacture club-making equipment that would revolutionize the game of golf. Their commitment to innovation and quality soon caught the attention of golf enthusiasts, propelling Ram Golf into the spotlight.

The post-World War II era brought about a surge in demand for golf equipment, opening up new opportunities for Ram Golf’s growth. The company capitalized on this momentum and expanded its influence by acquiring other prominent golf brands, including Bristol and Kroydon.

What set Ram Golf apart was their unwavering dedication to providing affordable golf equipment for the working man. They recognized that everyone should have access to high-quality gear, regardless of their budget. This philosophy struck a chord with golfers across the nation, further fueling the success of Ram Golf.

The Founding Brothers

“We knew we had something special. Our background in engineering allowed us to approach golf equipment design with a unique perspective. We wanted to create clubs that were not only technologically advanced but also accessible to all golfers.” – Lyle Hansberger

The early years of Ram Golf were marked by the brothers’ determination and innovation. They built a solid foundation for the brand, which would eventually become synonymous with excellence in golf equipment.

The Rise of Ram Golf

Ram Golf experienced a period of remarkable growth in the 1960s, solidifying their position as a prominent player in the golf industry. This era marked a significant expansion for the brand, fueled by strategic acquisitions, innovative product development, and a commitment to providing exceptional golfing experiences.

One of the key milestones during this period was Ram Golf’s acquisition of a ball plant in Bay City, Michigan, which enabled them to broaden their product range and establish themselves as a comprehensive golf equipment provider. This move allowed Ram Golf to take control of their manufacturing process and create products that perfectly aligned with their vision and quality standards.

Driving Ram Golf’s success during this period was their team of dedicated professionals, including research chemist Terry Pocklington. Pocklington played a pivotal role in revolutionizing the golf ball industry by developing the Ram 3-D, the first commercially marketed Surlyn-covered golf ball. The introduction of this innovative ball offered golfers an affordable yet high-performing option, delivering exceptional distance without compromising on quality.

The Surlyn cover, known for its durability and predictable performance, quickly gained recognition among golfers of all levels. Ram Golf’s Surlyn-covered golf ball became synonymous with reliability and affordability, setting a new standard in the game of golf. This groundbreaking development showcased the brand’s commitment to pushing boundaries, enhancing the overall golfing experience, and making the sport more accessible to a wider audience.

Building on the success of the Surlyn-covered golf ball, Ram Golf continued to invest in innovation and expansion. Through strategic acquisitions and partnerships, the brand expanded its product portfolio beyond golf balls, offering a comprehensive range of high-quality golf equipment that catered to the diverse needs of golfers worldwide.

As Ram Golf’s capabilities and reputation grew, their commitment to excellence remained at the forefront. The brand’s expansion was not solely focused on product diversity, but also on continually refining their existing offerings. This dedication to improvement and their customers’ needs solidified Ram Golf’s position as a leader in the golf industry.

In summary, the rise of Ram Golf during the 1960s was characterized by strategic acquisitions, groundbreaking innovations like the Surlyn-covered golf ball, and a relentless commitment to providing exceptional golf equipment. This period marked a significant advancement for the brand, propelling them to the forefront of the industry and laying the foundation for their legacy of excellence.

The Colgate-Palmolive Era

In 1974, Ram Golf underwent a significant transition when the Hansbergers sold the company to Colgate-Palmolive, a global conglomerate. This marked a new chapter in Ram Golf’s journey, as it became part of a larger corporate entity with extensive resources and reach.

Under Colgate-Palmolive’s ownership, Ram Golf saw the opportunity to expand its presence in the golfing industry. The company assembled a formidable Tour staff, including renowned players like Tom Watson and Ray Floyd. These accomplished professionals brought their talent and expertise to the Ram Golf team, further strengthening the brand’s credibility and reputation.

“Joining forces with Colgate-Palmolive gave Ram Golf the platform to attract top talents like Tom Watson and Ray Floyd. Their association with the brand added a touch of excellence and authenticity to Ram Golf’s offerings.”

During this era, Ram Golf also made a significant acquisition, bringing the popular Zebra putter under its umbrella. The Zebra putter gained immense popularity and became synonymous with precision and reliability, cementing Ram Golf’s position as an industry leader.

Ram Golf under Colgate-Palmolive Key Highlights
1 Addition of renowned players like Tom Watson and Ray Floyd to the Tour staff
2 Acquisition of the popular Zebra putter
3 Promotion of Ram Golf as a brand that delivers excellence and authenticity

Cultural Challenges and Growth Potential

Despite the success on the Tour and the acquisition of the Zebra putter, Ram Golf faced challenges within the Colgate-Palmolive framework. Cultural differences between Ram Golf and the conglomerate often created hurdles in aligning with the overall business strategy.

Additionally, Colgate-Palmolive lacked specific expertise and focus on the golf industry. This hindered Ram Golf’s growth potential as it sought to establish itself as a dominant player in the market.

While the Colgate-Palmolive era brought both opportunities and obstacles for Ram Golf, it laid the groundwork for future revitalization and strategic realignment to regain its position as a leading golf equipment brand.

The Repurchase by the Hansbergers

In a significant turn of events for Ram Golf, the Hansbergers repurchased the company from Colgate-Palmolive in 1979. This move marked a rejuvenation of the brand as the Hansbergers regained control and reevaluated their business strategy. With Jim Hansberger taking the helm as CEO, Ram Golf underwent a transformation that set the stage for future success.

One of the primary focuses of the repurchase was streamlining operations and optimizing efficiency. By implementing strategic changes, Ram Golf aimed to position itself for growth and profitability. The Hansbergers recognized the importance of retaining key players within the organization who brought immense value to the brand.

“We knew that having talented individuals like Tom Watson on our team was crucial to our success,” said Jim Hansberger. “Tom’s association with Ram Golf demonstrated our commitment to excellence and played a significant role in our overall rejuvenation.”

The repurchase also provided Ram Golf with an opportunity to enhance its pro-line equipment offering. The company invested in research and development, leveraging the expertise of their design and engineering teams to create innovative and technologically advanced golf clubs.

The Return of Tom Watson

Tom Watson, one of the most successful professional golfers of his era, played a pivotal role in Ram Golf’s rejuvenation. Despite the brand’s challenging period under Colgate-Palmolive’s ownership, Tom remained loyal to Ram Golf and was instrumental in its recovery.

“Ram Golf’s commitment to quality and affordability has always resonated with me. When I learned about the Hansbergers repurchasing the company, I saw it as an opportunity to continue our partnership and contribute to the brand’s resurgence,”

remarked Tom Watson.

With Tom’s continued association and support, Ram Golf was able to regain its footing in the industry and rebuild its reputation for producing top-notch golf equipment.

A Decade of Innovation and Customization

Throughout the 1980s, Ram Golf pioneered a decade of innovation and customization, solidifying its position as a top custom club maker in the industry. With a focus on meeting the unique needs of golfers, Ram Golf offered tailored solutions that enhanced performance and satisfaction.

The introduction of frequency-matched clubs was a game-changer for Ram Golf. These clubs featured Joe Braly’s Precision shaft, a revolutionary technology that provided golfers with unmatched precision and control. The performance and reliability of Joe Braly’s Precision shaft gained widespread recognition, further establishing Ram Golf’s reputation for excellence.

Not content with being a leader in club-making, Ram Golf expanded its product portfolio to include sportswear. Understanding the importance of comfort and style on the golf course, Ram Golf offered golfers the opportunity to enhance their game with premium sportswear designed for optimal performance. The brand’s commitment to quality extended beyond equipment and into providing golfers with a complete golfing experience.

Additionally, Ram Golf made strategic acquisitions to complement its offerings. One notable acquisition was Country Club Systems, a software company specializing in solutions for private country clubs. This acquisition allowed Ram Golf to provide golf clubs with innovative software solutions, enabling more efficient operations and enhancing the overall golfing experience for club members.

Ram Golf’s dedication to innovation and customization during the 1980s cemented its status as a brand dedicated to meeting the unique needs of golfers. From pioneering custom club-fitting to revolutionizing the industry with Joe Braly’s Precision shaft, Ram Golf’s commitment to excellence extended beyond equipment and into delivering a complete golfing experience.

With a focus on innovation, customization, and providing a comprehensive golfing experience, Ram Golf set the standard for the industry in the 1980s. Golfers trusted the brand to deliver superior equipment tailored to their needs, ensuring optimal performance and enjoyment on the course.

Ram Golf’s Innovations and Acquisitions in the 1980s

Innovation/Acquisition Description
Custom Club-Fitting Ram Golf establishes itself as the top custom club maker in the industry, offering golfers tailored solutions for their individual needs.
Joe Braly’s Precision Shaft The introduction of frequency-matched clubs featuring Joe Braly’s Precision shaft revolutionizes the industry, delivering unmatched precision and control to golfers.
Sportswear Expansion Ram Golf expands its product portfolio to include stylish and performance-driven sportswear, providing golfers with a complete golfing experience.
Acquisition of Country Club Systems Ram Golf acquires Country Club Systems, a software company specializing in solutions for private country clubs, enhancing the overall golfing experience for members.

A Dynamic Decade: The 1990s

The 1990s were an exciting time for Ram Golf, as they experienced a dynamic period of growth and success. During this decade, Ram Golf witnessed the triumph of players like Nick Faldo, whose victory in the Masters further elevated the brand’s reputation.

Ram Golf’s commitment to quality and innovation solidified their position in the fiercely competitive golf market. Their dedication to developing top-notch golf equipment ensured that they remained a formidable player in the industry.

The 1990s also saw the emergence of other influential brands like Callaway, contributing to the vibrancy and competition within the golf equipment market. As these brands pushed the boundaries of innovation, Ram Golf rose to the challenge, consistently delivering products that met the demands of golfers worldwide.

Overall, the 1990s were a pivotal decade for Ram Golf, marked by player success, brand recognition, and increased competition. This period laid the foundation for Ram Golf’s continued growth and excellence, setting the stage for their future endeavors.

Ram Golf Today: A Legacy of Excellence

Ram Golf continues to uphold its legacy of excellence in the golf industry. While they may not be as widely recognized as some other brands, Ram Golf remains committed to providing innovative and affordable equipment for golfers of all levels.

Their focus on quality craftsmanship and player-centric design sets them apart, attracting loyal customers who appreciate the brand’s heritage and dedication to the game.

Exploring Ram Golf Clubs

If you’re in the market for high-quality and affordable golf clubs, look no further than Ram Golf. With a wide range of options to suit golfers of all skill levels and budgets, Ram Golf consistently delivers top-notch performance and exceptional value. Let’s delve into what makes Ram Golf clubs stand out from the rest.

Quality Craftsmanship

When it comes to golf clubs, quality craftsmanship is paramount. Ram Golf understands this, and their clubs are built to last. With meticulous attention to detail and the use of premium materials, Ram Golf ensures that their clubs deliver optimal performance swing after swing. Whether you’re teeing off with a driver or hitting a precise iron shot, you can trust that Ram Golf clubs will deliver the reliability and consistency you need on the course.

Performance that Impresses

Performance is key when choosing golf clubs, and Ram Golf clubs deliver outstanding results. Thanks to their thoughtful design and engineering, Ram Golf clubs offer excellent distance, accuracy, and control. Whether you’re a beginner honing your skills or an experienced player looking to take your game to the next level, Ram Golf clubs will help you achieve your goals and improve your overall performance on the course.

Affordable Excellence

One of the standout features of Ram Golf clubs is their affordability without compromising on quality or performance. Ram Golf understands that not every golfer has an unlimited budget, and they strive to make their clubs accessible to all. With Ram Golf, you can enjoy the benefits of high-quality golf clubs without breaking the bank. Investing in Ram Golf clubs means getting excellent value for your money.

Rave Reviews from Satisfied Golfers

Don’t just take our word for it – Ram Golf clubs have garnered rave reviews from golfers worldwide. Satisfied customers praise the clubs’ performance, durability, and excellent value. Golfers appreciate the consistent performance and reliable results they achieve with Ram Golf clubs. Whether it’s hitting long drives off the tee or sticking approach shots close to the pin, golfers trust Ram Golf to deliver.

So, if you’re in the market for the best Ram golf clubs that combine quality, performance, and affordability, look no further than Ram Golf. With their wide range of options and stellar reputation, Ram Golf is the go-to choice for golfers seeking exceptional clubs that deliver results on the course.

Finding Your Ideal Ram Golf Club Set

When it comes to enhancing your golf game, choosing the right set of clubs is crucial. Ram Golf offers a wide variety of club sets, catering to players of all skill levels. Whether you are a beginner taking your first swing or an experienced golfer looking to upgrade, Ram Golf has the perfect set for you.

For beginners, Ram Golf provides sets that are specifically designed to help you develop your skills. These sets include all the essential clubs you need to get started, such as irons, drivers, and wedges. With these beginner-friendly sets, you can improve your game without breaking the bank.

If you’re an advanced player seeking more control and precision, Ram Golf has a range of club sets tailored to your needs. These sets feature high-quality irons, drivers, and wedges that offer enhanced performance and playability. With Ram Golf’s advanced sets, you can take your game to the next level.

For those on a budget, Ram Golf also offers a selection of used clubs. These clubs provide an affordable option without compromising on quality. Each used club is thoroughly inspected and graded to ensure that you are getting clubs that perform as good as new. So, you can enjoy the benefits of Ram Golf clubs at a fraction of the cost.

When selecting your Ram Golf club set, consider your playing style and preferences. If you require more forgiveness and distance, prioritize sets with game improvement irons and forgiving drivers. For players looking for greater control and shot-shaping capabilities, sets with forged irons and adjustable drivers are ideal.

Additionally, don’t forget to choose the right wedges for your short game. Ram Golf offers a variety of wedge options, including gap wedges, sand wedges, and lob wedges. The versatility and precision of Ram Golf wedges will help you improve your scoring around the green.

In summary, finding your ideal Ram Golf club set is a personalized journey that depends on your skill level, budget, and individual preferences. Explore Ram Golf’s extensive range of club sets, including options for beginners, advanced players, and those looking for affordable used clubs. With Ram Golf’s commitment to quality and performance, you can find the perfect fit for your game and elevate your golfing experience.

In Conclusion: Embrace the Legacy of Ram Golf Clubs

Ram Golf has a rich history marked by resilience, innovation, and a steadfast dedication to the game of golf. Despite facing challenges and changes in ownership, this renowned brand has consistently delivered exceptional golf equipment to players worldwide. From its humble beginnings as a family business to its modern-day pursuits, Ram Golf has carved out a lasting legacy in the golf industry.

Whether you’re a professional or a weekend warrior, embracing the Ram Golf heritage means investing in quality, performance, and affordability on the green. Ram Golf has always been committed to producing top-notch equipment that caters to the needs of golfers at all levels. Their clubs are designed with precision and crafted with care, ensuring that every swing feels effortless and every stroke is a testament to their legacy.

When you choose Ram Golf, you’re not just buying a club; you’re becoming part of a storied tradition of excellence. With a wide range of options, from drivers to irons to wedges, Ram Golf has the perfect club for every player’s unique style and budget. Their commitment to affordability means that you don’t have to compromise on quality to enhance your game. Ram Golf is here to help you unlock your full potential on the course.

So, whether you’re just starting your golfing journey or you’re a seasoned pro, embrace the legacy of Ram Golf clubs. Experience the tradition, innovation, and affordability that have made this brand a favorite among golfers worldwide. Elevate your game to new heights with Ram Golf and discover why their equipment stands the test of time.


Where can I buy Ram Golf clubs?

Ram Golf clubs can be purchased at various golf retailers, both online and in-store. You can also find them on the Ram Golf website or through authorized resellers.

What sets Ram Golf clubs apart from other brands?

Ram Golf clubs are known for their quality, performance, and affordability. They offer innovative designs, customizable options, and a wide range of clubs to cater to golfers of all skill levels.

Are Ram Golf clubs suitable for beginners?

Yes, Ram Golf offers club sets specifically designed for beginners. These sets are crafted to provide forgiveness and ease of use, making them ideal for golfers who are just starting out.

Can I find used Ram Golf clubs for sale?

Yes, Ram Golf offers a selection of used clubs for those on a budget. These clubs are carefully inspected to ensure they are still in good condition and can provide excellent performance.

What types of clubs does Ram Golf offer?

Ram Golf offers a wide range of clubs, including drivers, irons, wedges, and putters. They have options available for all aspects of the game to help you perform your best on the course.

Are Ram Golf clubs suitable for professional players?

While Ram Golf may not be as widely recognized as some other brands in professional golf, they have been associated with top players like Tom Watson in the past. Many professional players have achieved success with Ram Golf clubs.

Can I customize my Ram Golf clubs?

Yes, Ram Golf offers customization options for their clubs. Through their custom club-fitting services, you can tailor the clubs to your specific needs, including shaft options, grip preferences, and club length adjustments.

What are some reviews of Ram Golf clubs?

Ram Golf clubs have received positive reviews from many satisfied customers. They are praised for their performance, value for money, and durability. Many golfers appreciate the brand’s commitment to quality and affordability.

How do Ram Golf clubs compare to other brands?

Every golfer has different preferences, but Ram Golf clubs have gained a reputation for providing excellent performance and value for money. They may not have the same level of recognition as some other brands, but they are well-regarded by many golfers worldwide.

Are Ram Golf clubs suitable for high-handicap players?

Yes, Ram Golf clubs cater to golfers of all skill levels, including high-handicap players. They offer forgiving designs and technology that can help improve consistency and maximize distance, which can be beneficial for higher-handicap golfers.

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